Hi, I’m Amber Mallett — founder and proud owner of poochgear, a brand dedicated to creating adorable, sturdy, and dependable dog accessories that are just as stylish as they are practical. My passion for rescue dogs began with my three German Shepherd mixes — Blaze, Bella, and Lilly. Each of them came from heartbreaking circumstances: abandonment, neglect, and uncertainty. Watching them slowly heal, regain trust, and blossom into the loyal, goofy, loving companions they are today completely changed my life. Through their journeys, I came to understand a deeper truth: behind every rescue success story are countless others who never get that chance. Shelters and rescue organizations are overflowing, often stretched beyond their limits, and yet they continue to fight every day to save as many lives as they can. That’s why I created poochgear — not just as a business, but as a movement. When you shop with poochgear, you’re not just buying a leash, collar, or accessory. You’re joining a community of dog lovers who believe every pup deserves to feel safe, loved, and celebrated. This is more than a brand to me — it’s a tribute to Blaze, Bella, and Lilly, and to all the rescue dogs still waiting for their forever homes. Every wagging tail, every rescued life, every happy ending — that’s what drives poochgear forward. Thank you for being here. Thank you for believing in second chances. And thank you for helping us make the world a little brighter — one pup at a time.